Service Quality in Iran’s Medical Tourism: Hospitals in Shiraz City
نویسندگان
چکیده
منابع مشابه
Validation of Medical Tourism Service Quality Questionnaire (MTSQQ) for Iranian Hospitals
INTRODUCTION Assessing service quality is one of the basic requirements to develop the medical tourism industry. There is no valid and reliable tool to measure service quality of medical tourism. This study aimed to determine the reliability and validity of a Persian version of medical tourism service quality questionnaire for Iranian hospitals. METHODS To validate the medical tourism service...
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INTRODUCTION In recent years, medical tourism market has been raised as one of the income-earning and competitive industries in the world and is considered as a modern field of advanced tourism. Therefore, a great number of countries are seeking to develop this type of tourism and one of the strategies for developing this industry is using the marketing mix elements. METHODS This study was a ...
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In comprehensive urban development plan, a vision of Tehran has been considered as a world city.Tehran is also considered the regional medical center in the world of Islam in the comprehensive scientific map ofIran. In the era of globalization, medical tourism is a growing market in developing countries and has become one offields of competition in regional development. According to the importa...
متن کاملService convergence and service integration in medical tourism
Purpose: The goal of this paper is to introduce and discuss the concepts of service convergence and service integration, illustrate them in the context of the medical tourism industry, and link them to factors that contributed to the success of a medical tourism firm. Methodology: The basis for the conceptual development of service convergence and service integration is an in-depth case study o...
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ژورنال
عنوان ژورنال: International Journal of Travel Medicine and Global Health
سال: 2016
ISSN: 2322-1100
DOI: 10.20286/ijtmgh-040119